Keson Wins NRHA’s
Top Packaging Award for Long-Run Measuring Wheel
Tool manufacturer builds on momentum
of revamped company brand image
AURORA, IL,
May 26, 2011 – Keson Industries, a leading supplier and manufacturer of
innovative, high-quality, measuring and marking tools, announced that its new
Long-Run Measuring Wheel received the North American Retail Hardware
Association’s (NRHA) Gold award for outstanding product packaging.
The
packaging for the RRT12 long distance wheel, which was introduced to the market
in March, was judged on the following criteria: overall shelf and sales appeal,
graphic design, innovation, packaging efficiency, shelf life and selling
features.
“The RRT12 package offers an excellent example of
Keson’s product packaging, which has been completely
revamped, with an emphasis on quickly and clearly communicating the attractive,
rugged and easy-to-use product contained within the box,” said
The boxes
used to hold the new RRT12 Keson Measuring Wheels are helping Keson to stand
out from its competition and garner attention in the retail market. The RRT12
packaging won a Gold Award from the North American Retail Hardware
Association’s (NRHA) Gold award for outstanding product packaging.
Keson
measuring wheels are designed for professionals who require long run measuring
estimates in industries such as construction,
land surveying, paving, civil engineering, irrigation, landscaping, traffic safety, athletic, appraisal/estimating, maintenance,
golf course design, and property insurance.
The
Chicago-based integrated brand design realization firm Kaleidoscope helped
Keson develop a sturdy and compact packaging solution that positions Keson as a
leader and innovator in the industry for measuring and marking tools.
“The
packaging is bold in design but simple and straightforward in its delivery of
feature/benefits of the products,” said Carrie Mapes, director of account
strategy, Kaleidoscope. “The packaging has easily identifiable imagery on the
box showing the newly enhanced features of the product and how they will
increase performance and durability of the product. In the measuring and
marking industry, this packaging will definitively differentiate Keson from its
competition and garner attention in the retail space.”
Available
now at construction supply stores, home centers and through select online
retailers, the new RRT12 Long Distance Wheels sell for approximately $119.
About
Keson Industries
Keson
Industries is a leading maker of measuring tools and devices. Since 1968, Keson
has proudly served professionals in a wide array of industries including construction, land surveying, paving, civil
engineering, carpentry, roofing,
irrigation, landscaping, traffic safety, athletic, appraisal/estimating, maintenance,
golf course design, mining and blasting,
and property insurance. Keson products are made for people who are passionate
about their work and getting it done right. For more information, go to www.keson.com.
About Kaleidoscope
Kaleidoscope
is an integrated brand design realization firm that provides brand development
and packaging solutions for consumer products goods companies and
retailers. Headquartered in
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